Google E-E-A-T algorithm That Judges the Quality, Uniqueness, and Reliability of Content (and How to Use It to Your Advantage)

E-E-A-T: The gateway to the uniqueness and emotionality of quality content.

We are drowning in an ocean of information that carries us across endless digital horizons. In this world, Google plays the role of a skilled navigator, guiding us to the most valuable and reliable treasures. But how does Google decide which content deserves to be discovered and which should remain hidden? The answer lies in the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). It’s like a secret sauce that Google uses to evaluate the quality of websites and their content.

E-E-A-T: The Four Pillars of Quality Content

Imagine E-E-A-T as four mighty pillars that support the reputation of a website. The stronger these pillars, the higher your site will rise in Google’s eyes. These four criteria are not just technical indicators, but fundamental principles that determine the quality of your content and build trust among your audience.

Experience: “I’ve seen it with my own eyes”

Google values content that is created by people with real-world experience. If you write about travel, it’s better if you’ve personally visited the places you describe. When readers feel that the author of the text has been to the places they describe, they immerse themselves in authentic stories and experiences. Experience is what gives uniqueness and credibility to the content. Travelers who share their personal adventures and emotions give the content life and depth that dry theoretical descriptions could never achieve.
If you are a culinary blogger, share your own recipes and culinary discoveries. People want to read about real stories and experiences, not just dry theory. Sharing personal recipes, secret ingredients, and culinary tricks creates a sense of intimacy and trust between you and your readers. They begin to see you as an authority in the culinary arts, as someone who has real experience and passion for cooking.

Expertise: “I know how”

Expertise is like a diploma of quality. Google is looking for content that is written by people who really understand the subject matter. These can be specialists with diplomas, professional certificates, or people with many years of experience in a given field. When you write about complex topics, always strive to show that you are an expert in that field. Demonstrating expertise not only attracts the attention of Google, but also increases the trust of readers in your content.
Imagine you are looking for information about health and medicine. Would you trust an article written by a doctor with decades of experience more than a text written by an amateur who simply collected information from the internet? Readers want to know that the information they receive is reliable and comes from a competent source. Expertise is the key to creating authoritative content that people will want to read and share.

Authoritativeness: “People listen to me”

Authority is built over time. It’s like earning the respect of your colleagues. When you create quality and useful content, people start to notice you and trust you. Google also pays attention to how often other authoritative sites cite your content. Citing from other websites is an indication that your content is valuable and deserves attention.
Imagine that you are a writer and your articles are regularly cited by prestigious media and influential bloggers. This means that your ideas and opinions are recognized and respected in the community. Authority is something that is earned through hard work, perseverance, and continuous creation of valuable content. It is like an invisible medal that Google places on your website, recognizing it as a reliable source of information.

Trustworthiness: “I can be relied on”

Trustworthiness is like having an impeccable reputation. Google wants to know that your website is a place where people can find reliable and verified information. To achieve this, be transparent about yourself and your website, create clear privacy and security policies, and always strive to provide accurate and objective information. Trustworthiness is built with attention to detail and a commitment to the truth. It is the fundamental pillar on which the trust of your audience is built.
Imagine a website that offers health advice and information. If this site is transparent about its sources, authors, and methodologies, readers will feel more confident to trust the information presented. Trustworthiness is the key to creating long-term relationships with your audience, which in turn will increase traffic and engagement to your website.

Google E-E-A-T algorithm so important?

E-E-A-T is important because it helps Google fight fake news, misinformation, and low-quality content. Nowadays it is very easy to publish information on the internet, but not everything we read is true. This is one of the ways Google ensures that users have access to reliable and verified information. This is especially important in the world of digital information, where anyone can be an author and any information can be disseminated without fact-checking.

How to improve the E-E-A-T of your website?

Write with heart and soul

Create content that excites you and that you truly understand. Your passion for the topic will shine through every line and will give life to the words. Express your emotions through your texts, using anecdotes, personal observations, and reflections. There is nothing stronger than giving life to the content with your unique perspective and experiences. Imagine how you bring dry statistics to life with your stories, how you talk about the small joys and challenges you have encountered along the way.

Share your experience

Tell your personal stories and experiences that are related to the topic of your website. Your readers want to feel that there is a real person behind the content. Sharing personal stories adds a human touch to your website and makes people connect with you on a deeper level. Include personal examples that illustrate your ideas, and don’t be afraid to show both your successes and failures. They make your content more authentic and inspiring.

Show and prove your expertise

Use professional language, cite authoritative sources, and demonstrate that you understand the subject matter. Your readers want to make sure that the information you provide is reliable and based on solid knowledge. Show that you are an expert in your field through detailed explanations, technical terms, and references to recognized sources. For example, if you write about health and medicine, cite scientific studies and medical publications that support your claims.

Build authority

Publish content regularly, participate in discussions in your field, and strive to gain recognition from other experts. Authority is built with time and perseverance, by providing valuable and accurate information. Be active in your professional networks and share your knowledge and experience through articles, blogs, and social media. When other authoritative sources start citing you and your content, it is a sign that you have established yourself as a leader in your field.

Be reliable

Provide transparent information about yourself and your website, create clear privacy and security policies, and always strive to provide accurate and objective information. Reliability is the fundamental value that your website should radiate. Admit your mistakes and correct them in a timely manner so that readers know that they can count on you for accurate and objective information. Show that you are responsible and open in your communication with the audience.

E-E-A-T: The key to success

When you follow these principles and constantly strive to improve the E-E-A-T of your website, you will see how your content will not only rank better in Google, but also attract and retain a more loyal audience. It is important to remember that E-E-A-T is not a one-time task, but a continuous process of building and maintaining quality content. So, keep going with inspiration and success!

You read: Google E-E-A-T algorithm
Category: Technologies